Be Proud.

As millions of people across our nation and around the world have taken to the streets to voice their concerns, we are feeling hopeful and inspired because a peaceful, multi-generational, multi-racial coalition is standing in solidarity, demanding change to advance racial justice and empower communities. This is rare and powerful. It’s paving the way for real and lasting change.

These protests have sparked a newfound sense of personal agency and a yearning (bound with frustration) to live up to our nation’s founding motto, e pluribus unum—'out of many, one’. Eight in ten Americans support these peaceful protests. Ninety percent think political polarization is tearing the fabric of our country apart. We’ve been shell-shocked by the sudden, devastating health and economic impacts of the Covid-19 crisis. We have been cooped
up at home, socially distanced from our extended families, friends and colleagues. And, on a lighter (but still disorienting and depressing) note, we’ve been untethered from our beloved sports teams where camaraderie and local team spirit hold sway through good times and bad (no matter what your political stripes are).

There is a fierce hunger for positivity. Throngs of people in cities big and small, who may or may not know each other personally, are marching side by side despite the pandemic to ensure that history does not repeat itself. Even more heartening, they are sharing countless acts of human kindness, offering water and food as well as handing out extra hand sanitizer and face masks. They are taking care of their ‘neighbors’ as they sing, chant, pray, and stride for change together. These thoughtful, gestures are equally wonderful moments—proud moments—that bolster the bigger protest efforts and are now melded into our collective consciousness about this historic, inclusive, galvanizing moment.

Proud is all about bringing people together. We’re building a community (100% politics free) that engages in positive conversation about stories that make us proud. Sharing authentic stories (big and small) of determination, hard work, friendship, love, kindness, and courage. And, a core commitment of our brand is to help support great causes with every purchase.

Everyone has a proud story to tell. Please tell us what makes you proud. Share your proud story on Instagram, Facebook and Twitter @wewearproud. We have so much in common and the things that make us different are the very things that unite us, not divide us.

This is our moment. Let’s be the antidote to division.

Be Proud.

Wear Proud.


1 The study was conducted for CNN via telephone by SSRS, an independent research company. Interviews were conducted from June 2-5, 2020 among a sample of 1,259 respondents, including an oversample of 250 black, non Hispanic respondents. The landline total respondents were 448 and there were 811 cell phone respondents. The margin of sampling error for total respondents is +/- 3.4 at the 95% confidence level.
2 Pew Research Study on US Politics & Policy, November 2019